Thursday, April 23, 2009
Learn the 3 reasons for getting product refund
1. Wrong advertising
"Get 10.000 hits to your website in 24 hours". Such seductive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results can not be guaranteed.
2. Product outdated
Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and running, it even displayed the current date pointing the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
Not every software is as user-friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've reached the product creator and still were non able to get a refund despite some legitimate and great reasons, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a seller like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).
It is always suggested to clearly state the reason for your product return and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might loose you as a client but still can benefit from your experience and will most of the time happily give you the refund.
Whatever you do, please be fair.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most market places (Clickbank, PayDotCom) tolerate two or even more gives back, but after that you may not be able to purchase anything again by certaincompany.
Order Letter Internet Marketing Techniques And RSS Feed Directory
Tuesday, March 31, 2009
Brand Your Website's URL With a Favicon
Brand Your Website's URL With a Favicon
Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL?
It's called a "Favicon" (a graphic file with a .ico extension) and it's placed in the root directory of the web site. Everytime you bookmark a site that has its own favicon.ico file, it is added to your browser, and it will be visible from then on in the favorites menu and in the address bar.
At the beginning, only large websites had a favicon, but now you too can create one and use it to brand your website. The first thing you have to do is to create your favicon. To be displayed by browsers, it must have a size of 16x16 pixels. To create one, you can use a graphics program called Icon Forge (you can download a free trial version in CNET):
http://download.com.com/3000-2195-10128559.html
You can either create an icon from scratch, or import a 16x16 '.gif' or '.jpg' file and save it as a '.ico' file.
You will then have to save your icon with the default name of 'favicon.ico', and upload it to the root directory of your website (where your index page is). Finally, after that, you must associate your icon to your web page. You do that by including the following HTML code immediately after the HEAD tag of your page:
link REL="SHORTCUT ICON" HREF="http://www.yourwebsite.com/favicon.ico"
Once you've done that, that's it. To try it out, go to your web page and add your page to your favorites. You should be able to see the favicon next to your bookmarked page title. Also, the next time you type your URL in the address bar, you will see your favicon to the left of the URL.
(Favicons work with Internet Explorer 5 or newer, and with recent versions of Netscape.)
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Mario Sanchez publishes The Internet Digest (http://www.theinternetdigest.net) a website and newsletter that gives you free advice on web design and Internet marketing.
Mario Sanchez lives in Miami, Florida, where he publishes The Internet Digest ( http://www.theinternetdigest.net ) a website and newsletter that gives you free advice on web design and Internet marketing.
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